If you are getting married during the summer and tend to spend a lot of time outside in the sun be sure to think about your style of dress and avoid the dreaded tan lines. So if you have a strapless gown don't wear a t-strap swimsuit! Even if you get a little bit a of tan line and don't think it looks "that" bad, it will always look worse in the photos. If you end up with with some lines it's time to make a few appointments at the tanning booth to even it all out but don't over do it. Keep your look sun kissed and golden.
If you're wondering to add some color to your skin or stay au natural, I will always recommend you stay natural. If you tan too much, your skin can look orange. Put on a white dress and you're going to look like a Umpa Lumpa! Yikes. Add a bit of color with a bronzer on your shoulders and neckline. Remember, less is more.
I'd stay away from self tanner's all together. No matter what they advertise they will end up streaking or staining your hands. I once had a groom whom used some self tanner and turned his hands bright orange! He was scrubbing as hard as he could to try to get it off before photos.
If you feel your skin is very pale don't worry, you have a lot of shades of white to choose from in fabric for your dress so be sure to try on a few different shades. Wearing white will always make your skin look darker. When it comes to keeping your skin healthy, remember that "No Tan is a Safe Tan".